Our project in a nutshell
SAVII is a radical clothing brand with a new take on designs for T-shirts, Hoodies, Bottoms, and co-ord sets. Partnering with us to help reimage their product design mockups, website design, and brand identity
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ClientSavii
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Year2023
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RoleBrand Identity
What the client wanted!
For the challenge related to brand identity, SAVII communicated their desire for a distinct and recognizable brand image that could set them apart in the highly competitive clothing market.
The client aimed to establish a unique visual identity that would resonate with their target demographic and create a lasting brand recall. SAVII sought a comprehensive brand strategy that encompassed logo design, color palette, typography, and overall brand messaging.
The goal was to craft a cohesive and memorable brand identity that would not only attract attention but also foster a sense of brand loyalty among their customer base.
Our design approach
Our branding experts engaged in close collaboration with SAVII to define a unique and distinctive brand identity. This involved a comprehensive analysis of the brand's values, mission, and target audience to create a foundation for the branding strategy.
Logo RedesignAs part of the brand strategy, a crucial component was the redesign of SAVII's logo. The new logo aimed to encapsulate the essence of the brand, ensuring it was visually appealing and aligned with the overall brand identity.
Color Scheme SelectionOur experts guided SAVII in selecting a color scheme that not only resonated with the brand but also appealed to the target audience. The chosen colors were incorporated strategically to evoke specific emotions and create a cohesive visual experience.
Communication of Values and MissionThe newly defined brand identity was crafted to effectively communicate SAVII's values and mission. The visual elements chosen were aligned with the brand's ethos, creating a memorable and resonant message for the audience.
Website Design ContributionThe collaborative efforts extended to the revamping of SAVII's Shopify website. The redesigned website contributed to improved user satisfaction and conversion rates, enhancing the overall online shopping experience.
Solidified Market PositionThe culmination of T-shirt mockups, website design, and brand identity efforts solidified SAVII's position as a distinctive and memorable clothing brand. The brand's presence across various touchpoints reflected a cohesive narrative, contributing to its success and recognition in the competitive market.
Benefits for the company (marketing side)
Marketing Benefits:
By understanding and effectively using the critical role that User Interface (UI) and User Experience (UX) play in shaping the online journey for your customers. We designed with precision to enhance the user journey, providing your company with various marketing benefits that directly impact your bottom line.
Improved User Journey (Increased Click Rate):Our redesigned UI/UX ensures a smooth and intuitive navigation experience for your visitors.
By optimizing the placement of key elements and simplifying the user interface, we boost engagement and encourage increased clicks.
Limited Clicks to Seamless Checkout Process:We created a streamlined checkout process, minimizing the number of clicks required to complete a purchase.
The reduction in clicks from product selection to payment completion translates to a more efficient and satisfying shopping experience for your customers.
Increased Add-to-Cart (ATC) Actions:Our website design strategically promotes Add-to-Cart actions, making it easier for users to express interest in your products.
The enhanced user interface encourages more seamless interactions, resulting in a higher number of products being added to the shopping cart.
Positive Return on Ad Spend (ROAS):Creating a user-friendly website led to a positive impact on your digital marketing efforts that added to a positive ROAS.
With a more engaging and efficient website, your advertising investments yield higher returns as users are more likely to convert, contributing to a positive ROAS.
The core goal always being was that to maximize your marketing potential. Our commitment to superior UI/UX and Marketing Strategies ensures that your customers have a delightful online experience, leading to increased clicks, optimized conversion paths, higher ATC actions, and ultimately, a positive impact on your company's revenue.
