Our project in a nutshell
For Armour Heavy, we revamped their online presence by designing a user-friendly website that ensures brand consistency, highlighting fabric technology and a classic design language for product differentiation. Our realistic 3D mockups enhance purchase confidence and showcase the brand's premium quality. Through engaging social media graphics, we fostered an emotional connection, increased visibility, and educated the audience, transforming Armour Heavy into a lifestyle brand that seamlessly blends fashion, patriotism, and performance.
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ClientArmour Heavy
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Year2023
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RoleSocial Media
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Instagram
What the client wanted!
Armour Heavy sought social media graphics and content that would effectively communicate the brand's ethos, highlight key products, and engage the target audience.
The client wanted visually appealing graphics that aligned with the brand's classic design language and communicated the 'STOP AT NOTHING' attitude.
Content needed to strike a balance between showcasing product features, fabric technology, and the brand's patriotic and motivational messaging.
Our design approach
Visual Storytelling: Crafted graphics that tell a visual story, emphasizing the brand's commitment to fitness, high-quality performance wear, and the 'STOP AT NOTHING' attitude.
Product Showcase: Designed graphics that prominently featured key products, showcasing fabric details, fit, and the 'AH Shield' to highlight the unique selling points.
Patriotic Elements: Integrated patriotic elements and messaging into social media content, aligning with the brand's identity and resonating with the target audience.
Consistent Aesthetics: Maintained a consistent aesthetic with the classic design language, ensuring that social media content aligned seamlessly with the overall brand image.
Benefits for the company (marketing side)
The website design ensures a consistent representation of Armour Heavy's brand values, fostering brand recognition and trust among users. Consistent branding across the website and 3D mockups strengthens brand cohesion, reinforcing key brand elements and messaging.
Enhanced User Experience:The intuitive and visually appealing website design enhances user engagement, making the online shopping experience enjoyable and memorable.
Product Differentiation:The focus on fabric technology and classic design language sets Armour Heavy apart in the market, attracting customers seeking premium and performance-oriented activewear.
Emotional Connection:The incorporation of patriotic elements and meaningful messaging in both website design and social media creates an emotional connection with users, making the brand more memorable and resonant.
Increased Purchase Confidence:Realistic 3D mockups provide potential buyers with a clearer understanding of product features, enhancing confidence in their purchase decisions.
Visual Appeal:Visually appealing 3D mockups and social media graphics contribute to increased user engagement and shareability, attracting a wider audience to explore Armour Heavy's product range.
Increased Visibility:Social media content acts as a powerful tool for increasing brand visibility and attracting new followers and potential customers.
Product Education:Graphics in both 3D mockups and social media effectively communicate product features, fabric technology, and unique selling points, educating the audience and encouraging product exploration.
Brand Storytelling:Engaging graphics and content in social media contributes to effective brand storytelling, creating a narrative that resonates with the target audience.
